2020 TAROKO Brand Campaign - FURINKAZAN
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2019年，適逢四年一度的世界12強棒球賽，大魯閣 (Taroko Sports) 為了進一步推廣台灣棒球，挑尋了中華職棒四隊裡極具潛力的年輕球員，與沛肯攜手打造本次「風林火山」的行銷視覺，以極具爆發力的視覺包裝，與球迷一同為台灣棒球加油。
本次視覺主題為《孫子兵法》中的「風林火山」，沛肯特別把棒球的攻守精神轉化，將其重新詮釋，將四個字分別延伸為「疾速如風」、「嚴守如林」、「炸烈如火」與「強穩如山」四種節奏，整體畫面則利用了書法字來呈現中文字的迅捷、穩定與勁道，輔以球員的攻守肢體表現，強化整體視覺的運動張力。
我們希望能夠傳達客戶的理念「運動是種振奮人心的催化劑，而我們致力將它注入你我的生活之中」，將運動帶入每一個人的生活裡，這也是沛肯一直想要傳遞的精神。
Taroko Sports aims to promote Taiwan Baseball during the once every four years WBSC Premier 12 baseball tournament in 2019. By selecting young players with most potential from the four teams in Chinese Professional Baseball League, Taroko Sports worked with Plugin B&V to create a marketing visual of “FURINKAZAN - Wind, Forest, Fire, Mountain” and an extremely electrifying packaging to show support for Taiwan baseball with the fans.
The key visual is inspired by the “Wind, Forest, Fire, Mountain" from The Art of War, in which we reinterpreted the offense and defense concept on the baseball field. The four words are now represented by 4 different rhythms from fast to slow. The overall visual is illustrated using Chinese calligraphy strokes to enhance the sports image and to show the characteristics of precision, agility and control of the players.
We hope to deliver the idea that “Sports is an exciting catalyst to keep people’s blood pumping and we strive to bring sports into everyone’s life.”
CREDIT
Client：大魯閣棒球壘球打擊場 TAROKO SPORT
Production：沛肯品牌視覺行銷 Plugin B&V
Director：范姜 Fan Chiang
Design Director：董秉騫 Donz
Project Manager：范姜 Fan Chiang
Designer：丁嘉人 Dean
Photography：趙志程 Jerry Chao (Canvas Taipei)
